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Promoting Your Web Site
If you build it, they will come. Well,
not exactly....
You're looking to drive visitors to your web
site. There is lots of advice out there on how to do it
- some of it cheap, some of it free, some of it shockingly
expensive. Ask a room full of 10 so-called Internet
experts how to get more web site 'hits', and you'll get 12
opinions.
We're pretty skeptical of the services that
promise to put you at the top of 500 search engines for $29.95.
Quadruple that price and we're even more skeptical. More
search engines isn't better. You want quality
search engine listings, not quantity. There are some great
Internet PR firms, but their services don't come
inexpensively. You get what you pay for. Getting a good
position on a search engine is just plain hard work. And once
you get there, you will need to follow up regularly and work to
maintain your search engine ranking. The good news is that
promoting your web site *IS* easier to learn than learning to
build a web site.
This section is our 2-cents worth. The
above links are some of the tools and resources we use at Acme
Internet when we are presented with the task of promoting a web
site. You can use them too. You've put a lot of
effort into building your site. You'll want to put as much
effort into letting people know about it.
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